Review | Benefit Roller Lash Mascara

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Benefit Roller Lash* | £19.50

If there’s one thing i love, it’s a new mascara, there’s just something about buying and trying out a new mascara which gets me all excited inside. When Benefit announced they was adding a new addition to their mascara family my excitement levels went through the roof, Benefit Roller Lash sounded like my dream mascara because i long for my eyelashes to look open, lifted and curled!
The mascara itself is based on hair rollers, the packaging is cute and retro sticking to the hair roller theme (the mascara handle itself even looks like little hair roller). The mascara wand is where the magic lies, the patent-pending ‘hook ‘n’ roll’ brush grabs, separates, lifts and curls eyelashes, which makes it perfect for people with smaller eyes, short and straight lashes, it’s basically like rollers but for your eyelashes, helping grab every lash while curling and lifting meaning there’s no longer the need for eyelash curlers. Roller Lash also comes with a built in ‘wand-wiper‘ so you get the perfect amount of product for ideal payoff. The formula is super lightweight this mean eyelashes don’t get weighed down, it’s a perfect black shade but most importantly the formula doesn’t smudge or flake and its so easy to remove unlike Benefit’s other mascara, They’re Real.
Benefit Roller Lash, in my opinion – It adds length and curls my lashes as you can see from the above picture i used no eyelash curlers here and my eyelashes have got some serious lift and curl. It doesn’t weigh down my lashes and separates them making my eyes look more open. It’s a mascara which when it comes time to wash my make up off i really don’t want to remove it! Benefit’s Roller Lash launches in March 2015, but if you can’t wait that long, you can get a sample size in the March issue of Elle magazine which is out now.
Are you excited for Roller Lash? Does it sound like a mascara you’ll like? 

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  • Ooh I get ELLE on subscription so I hope I get this one soon!

    Josie XOXO

    Fashion Mumblr

  • I love the concept of the hooks! As a mascara magpie, I'll probably be picking this up soon…! x

    Everything But The Kitchen Sink

  • beautybyalicee

    Looks amazing on you, I can't get enough of this at the moment, love it!

    alice x | beautybyalicee

  • Helen

    Sounds great and your lashes look fantastic! <3

    * Electric Sunrise – Fashion and Lifestyle Blog *

    x

  • I'm excited to try this out. Will be picking up my ELLE magasine to sample this :)
    My eyelashes are straight and stubborn so I'm intrigued to find out if the curling power of this mascara helps in anyway. Your lashes look amazing here~ Looks like this lightweight mascara really works for you!

    Thanks for the great review. Have a lovely day ♥

    Ying | * Y i n g c b e a u t y *

    X x X x X

  • catherine ♡

    I just got the sample of this with ELLE magazine – can't wait to give it a proper go! xx

  • Little Miss Lifestyle

    I'm really not fussed about this launch at all for some reason! Love the picture of you applying the product though xx

  • I've picked mine up and cant wait to start using it :) Hope it lives up to the hype, I'm already a massive fan of They're real! xxx

  • I've just picked mine up and can't wait t start using it, I already love They're real so hope it lives up to the hype! It looks great on your lashes :) xxx

  • Beauty Bird

    I used mine for the first time yesterday, good first impressions – it held the curl all day and didn't smudge or flake :-) Love your photo background! Did you make it or is it from a room in your house?xx
    Ramblings of a Beauty Bird | Beauty Blog