Event | Benefit Roller Lash Mascara Event

It’s always nice when brands come to different cities other than always having to travel to London, sometimes due to the cost it can often mean missing out but this weekend Benefit came to Manchester to show off the launch of their new mascara, Roller Lash. Roller Lash targets people with smaller eyes, short lashes and straight lashes, it’s basically supposed to be like rollers but for your eyelashes, helping grab every lash while curling and lifting meaning there’s no longer the need for eyelash curlers! I thought i would share with you a couple of pictures from the event before giving a full review on Benefit Roller Lash Mascara :)
Benefit Roller Lash Mascara Event
Benefit Roller Lash Mascara Event
Benefit Roller Lash Mascara Event
We boarded on a big Benefit truck, kitted out with all things Benefit!
Benefit Roller Lash Mascara Event
Hairdryer lights! – How cute are those?
Benefit Roller Lash Mascara Event
Benefit Roller Lash Mascara Event
No event is complete without cupcakes.
Benefit Roller Lash Mascara Event
I had to pop in a picture of the star itself, Roller Lash.
Benefit Roller Lash Mascara Event
It was a really lovely day to spend with friends and other bloggers chatting, having fun and learning all about Benefits Roller Lash! I can’t wait to share with you my full review i think you’ll all really love it! The official UK release date for Roller lashes the 26th February.
Will you be buying Benefit’s Roller Lash ? Does it sound like something you would like? 
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  • Ahh this looks like such a cute little event! I can't wait to try the mascara its self I'm definitely going to buy it!

    allthatshimmers.co.uk xo

  • I've seen a lot about this mascara recently and although I've never bought anything from Benefit, this is something that I really have my eye on. I'm pretty excited about it, so I definitely think I'm going to be picking it up! :)

    Sarah / Sarah Smiles

  • Jenn

    These pictures look great! I always love the look of Benefit events. I'm interested to hear ore about roller lash!




  • I LOVE pink, and naturally love the pink colour of the Benefit Roller Lash trailer, the pink neon sign, ping hair-dryer lighting fixture, pink upholstered chairs, pink throw pillow, pink containers, pink icing, pink napkin, pink packaging and the array of makeup and beauty products. I've been having trouble commenting on your recent posts as it seems the comment window for blogger gets overwritten by the Disqus app which then fails to load a comment form.


  • It looks like so much fun! Looking forward to your review :)

  • Sounds like something I need! And the event looks amazing!


  • catherine ♡

    This looks so cute! Looking forward to trying Roller Lash xx


  • Kathryn

    Benefit look like they always have the best releases, sometimes this over hypes a product. I'll be picking it up in ELLE magazine as a tester to save myself money!

    Kathryn /Cherries in the Snow

  • This event looks like so much fun and I've heard so many good things about the product itself! :)
    Will definitely be buying it at some point!

  • I love benefits branding but I’m not really into buying the products, they are a bit pricey for me. Great post though, looks like a fun day! :-) xx

    Helen | Helens Fashion & Beauty Blog

  • OMG what an awesome event, I am waiting desperately for the release xxx

  • Talk about a good event, got to love Benefits ideas & branding!

    Annabel ♥
    Mascara & Maltesers

  • Caroline

    can't wait to try that mascara! that event seems amazing xxxxx